Wednesday, February 10, 2010

Hard bounce soft bounce what is it?

If your dabbing in email marketing then these two terms you will need to be familiar with.

Lets first start with a hard bounce.

A hard bounce is when an email is sent to a recipient and comes back as undeliverable.
Normally when this happens its because the email address is no longer in use or an invalid email address to begin with.

A soft bounce on the other hand is when email comes back as well as undeliverable but its sometimes due to the reciepents email box being full. So this may just be that the reciepent has not cleaned their email box.

Plain and simple so when you send out an email newsletter check to see what these two are to clean your email list.